Designing Brands: A Collaborative Approach to Creating Meaningful Identities

An exploration into the art of shaping modern brand worlds with rationality, thoughtfulness, and intuition.

In Designing Brands, the Creative Voyage team provides a backstage view into eight studios who produce some of the world’s most captivating visual identities. Alongside these independent agencies’ greatest projects, the book features in-depth conversations with their leaders and collaborators. This select group of industry experts shares intimate details about their processes and the art of creating with rationality, thoughtfulness, and intuition.

Designing Brands is split into chapters—discovery, direction, typography, illustration, photography, design, digital, and physical—based on the essential elements of this creative practice. But at its heart, the book is about community and the designers, strategists, animators, illustrators, stylists, photographers, and tastemakers who combine forces to bring brand universes to life.

Creative Voyage is a multi-dimensional home for discerning professionals whose practice is their true calling. It is a podcast. It is a publisher and a publication. It is a host to workshops, courses, and events and a maker of thoughtfully produced goods. It is also an intention and a spirit, a process and a platform, a resource and a reimagined way of being.

Featuring: 1/1 Studio, Atelier Dyakova, Bielke&Yang, Dinamo, Amanda Gunawan & Joel Wong, Mario Hugo, Imprimerie du Marais, Sascha Lobe / Pentagram, Mouthwash Studio, Hector Muelas, Zhenya Rynzhuk, Alexander Saladrigas, Astrid Stavro, Studio8585, Studio FNT, TRiC.