Lido:

Your New Swimsuit Obsession—

We've all been there—staring down endless swimsuit options and feeling totally overwhelmed. Enter Lido: minimalist perfection, Italian craftsmanship, and just the right amount of support (without those unwanted surprises). From beach day hero to versatile wardrobe staple, these swimsuits will make you wonder how you ever lived without them. Curious yet? Discover why we fell head over heels, exclusively at LUCA.

LUCA / March 16, 2025

I speak from experience when I say finding the perfect swimsuit can feel like an Olympic event—confusing, exhausting, and slightly overwhelming. Should you go for full coverage or embrace the cheeky look? How tight is too tight? Padding or no padding? It's enough to give anyone swimsuit anxiety.

Personally, my relationship with swimwear has always been complicated: minimal cleavage, no unnecessary padding, and absolutely no surprises from behind, especially when running up and down the beach after Emma. I'm not looking to reveal all my secrets to the world. So when I discovered Lido, it was love at first wear. Lido gets it—perfectly snug without feeling restrictive, elegantly minimal, and confidently supportive. These suits are versatile enough to double as bodysuits or sleek undergarments beneath your favorite sheer pieces.

Founded by designer Daria Stankiewicz in 2017, Lido draws inspiration from its namesake island in the Venetian lagoon, renowned as Europe's first organized beach resort. Like its iconic location, Lido swimwear embraces timeless minimalism, crafted in Italy from quick-drying fabrics in shades reminiscent of the Italian coast. Think Dieter Rams meets swimwear: essential, chic, and thoughtfully free from unnecessary embellishments like brass hardware and buttons.

But don’t mistake minimalism for boredom. Lido's designs are striking in their simplicity, with clean lines and subtle, elegant details. They playfully incorporate novel materials, proving sustainable swimwear doesn’t have to sacrifice style or fun.

Comfort, quick-drying fabrics, and confidence—these are the hallmarks of a truly great swimsuit, and Lido delivers on all three. Whether you're slipping into a classic one-piece with a scooped neckline and crossover straps or lounging in a timeless, solid-colored bikini, you’ll find yourself reaching for these suits year-round.

Lido has already caught the attention of brands we admire, including collaborations with ISSIMO—the sophisticated Italian lifestyle extension of Hotel Pellicano. Available at beloved boutiques such as Rinascente in Milan, Sugar in Arezzo, Tessabit on Lake Como, and now, exclusively at LUCA (your favorite place to shop—I’m totally unbiased, obviously), Lido’s growing fanbase is a testament to its beautiful fusion of form, function, and fashion.

Ready to dive in? Meet your new favorite swimsuit—Lido, where minimalist meets Caribbean charm.